It has been amazing to watch the emergence of the power of brand to the national race for the nation's leader. Obama was famous for establishing and using his brand to propel him to the White House. Now, we see a newbie in political races use his mastery of brand cultivation and management to vault to the lead in his party. Each candidate has their own identity and brand in this election, whether it's feel the Bern or young Marco, each candidate is attached to their brand.
What about you? What is your identity? What do people think when they think of you? Do you know? How have you contributed to it? What can you do to shape it? What kind of brand do you want? Whose brand do you admire? Why? Is it written down, concrete, or amorphous?
These are questions that can help focus you on what qualities you admire and value. That can help you more effectively know why you lead and what you want to change. It can also help your followers understand your brand and work to support it to improve the organization.
We are influencers in our groups, not controllers. As organizations become flatter, the skills at influencing rather than commanding become more valuable. It helps others to know where you're coming from to align to where you want to go. A clear brand helps others do that and gives them an expectation of things to come. In this era of uncertainty, clear expectations are welcomed.
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